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Yining Yu · Study

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Yining Yu

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-9011-2388

h-index3

i103

Citations99

Works here4

19

21

23

Most cited in this library

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products2019 · 56 citations
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness2021 · 29 citations
The Impact of Mobile Payment on Hedonic Preference2023 · 13 citations
Need to warm up! Ambient coldness increases vice inclinations2021 · 1 citations

Works

4 shown

The Impact of Mobile Payment on Hedonic Preference

Journal of Interactive Marketing·2023·3 authors

13citations

Need to warm up! Ambient coldness increases vice inclinations

Journal of Sensory Studies·2021·2 authors

1citations

Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness

Journal of Retailing·2021·4 authors

29citations

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

Psychology and Marketing·2019·3 authors

56citations