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Surendra Rajiv

15 works· latest 2006· 2 institutionscluster: provisional

h-index15

i1015

Citations2,832

Works here15

Most cited in this library

Success in High-Technology Markets: Is Marketing Capability Critical?1999 · 709 citations
Conceptualizing and measuring capabilities: methodology and empirical application2004 · 508 citations
Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation2003 · 356 citations
Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves2006 · 247 citations
Information Technology Impact on Process Output and Quality1997 · 231 citations

Works

15 shown

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves

Marketing Science·2006·3 authors

247citations

Customization: Impact on Product and Process Performance

Production and Operations Management·2005·3 authors·Open access

43citations

Conceptualizing and measuring capabilities: methodology and empirical application

Strategic Management Journal·2004·3 authors·Open access

508citations

Role of Forgetting in Memory-Based Choice Decisions: A Structural Model

Quantitative Marketing and Economics·2004·3 authors

86citations

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation

Marketing Science·2003·3 authors

356citations

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Marketing Science·2002·2 authors

48citations

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through

Marketing Science·2001·3 authors·Open access

72citations

Success in High-Technology Markets: Is Marketing Capability Critical?

Marketing Science·1999·3 authors

709citations

Information Technology Impact on Process Output and Quality

Management Science·1997·3 authors

231citations

New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction

Journal of Marketing Research·1997·2 authors

159citations

New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction

Journal of Marketing Research·1997·3 authors

69citations

New Product Development Structures and Time-to-Market

Management Science·1997·5 authors

130citations

Advantages of Time-Based New Product Development in a Fast-Cycle Industry

Journal of Marketing Research·1997·5 authors

97citations

Advantages of Time-Based New Product Development in a Fast-Cycle Industry

Journal of Marketing Research·1997·5 authors

54citations

New Product Development Structures: The Effect of Customer Overload on Post‐Concept Time to Market

Journal of Product Innovation Management·1996·4 authors

23citations