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Manuel Michaelis · Study

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Manuel Michaelis

6 works· latest 2012· 3 institutionscluster: provisional

h-index6

i106

Citations327

Works here6

08

10

12

Most cited in this library

The effects of country of origin and corporate reputation on initial trust2008 · 136 citations
Sponsorship congruence and brand image2012 · 115 citations
Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings2008 · 37 citations
The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions2008 · 15 citations
Marketing von Solutions2010 · 12 citations

Works

6 shown

Sponsorship congruence and brand image

European Journal of Marketing·2012·2 authors

115citations

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

Journal of Global Fashion Marketing·2010·5 authors

12citations

Marketing von Solutions

Gabler eBooks·2010·5 authors·chapter

12citations

Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings

Journal of Relationship Marketing·2008·5 authors·Open access

37citations

The effects of country of origin and corporate reputation on initial trust

International Marketing Review·2008·4 authors

136citations

The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions

·2008·3 authors

15citations