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Sergio Ibáñez‐Sánchez · Study

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Sergio Ibáñez‐Sánchez

7 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-3088-4102

h-index7

i107

Citations3,047

Works here7

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21

Most cited in this library

Influencers on Instagram: Antecedents and consequences of opinion leadership2018 · 1,331 citations
Understanding influencer marketing: The role of congruence between influencers, products and consumers2021 · 664 citations
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer2021 · 331 citations
Be creative, my friend! Engaging users on Instagram by promoting positive emotions2020 · 241 citations
Antecedents of consumer intention to follow and recommend an Instagram account2017 · 197 citations

Works

7 shown

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Journal of Retailing and Consumer Services·2021·4 authors·Open access

331citations

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research·2021·4 authors·Open access

664citations

Be creative, my friend! Engaging users on Instagram by promoting positive emotions

Journal of Business Research·2020·3 authors·Open access

241citations

Followers’ reactions to influencers’ Instagram posts

Spanish Journal of Marketing - ESIC·2020·3 authors·Open access

134citations

Influencers on Instagram: Antecedents and consequences of opinion leadership

Journal of Business Research·2018·3 authors·Open access

1,331citations

Antecedents of consumer intention to follow and recommend an Instagram account

Online Information Review·2017·3 authors·Open access

197citations

Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics

Cyberpsychology Behavior and Social Networking·2017·3 authors·Open access

149citations