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Rita Mårtenson · Study
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Author
Rita Mårtenson
8 works
· latest 2017
· 1 institutions
cluster: provisional
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8
Citations
782
Works here
8
85
87
05
07
08
17
Most cited in this library
Corporate brand image, satisfaction and store loyalty
2007 · 425 citations
Consumer Choice Criteria in Retail Bank Selection
1985 · 90 citations
IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY
1987 · 77 citations
Advertising Strategies and Information Content in American and Swedish Advertising
1987 · 57 citations
How financial advisors affect behavioral loyalty
2008 · 37 citations
Works
8 shown
When is green a purchase motive? Different answers from different selves
International Journal of Retail & Distribution Management
·
2017
·
1 author
34
citations
Are men better investors than women? Gender differences in mutual fund and pension investments
Journal of Financial Services Marketing
·
2008
·
1 author
33
citations
How financial advisors affect behavioral loyalty
International Journal of Bank Marketing
·
2008
·
1 author
37
citations
Corporate brand image, satisfaction and store loyalty
International Journal of Retail & Distribution Management
·
2007
·
1 author
425
citations
Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks
The International Review of Retail Distribution and Consumer Research
·
2005
·
1 author
29
citations
IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY
International Marketing Review
·
1987
·
1 author
77
citations
Advertising Strategies and Information Content in American and Swedish Advertising
International Journal of Advertising
·
1987
·
1 author
57
citations
Consumer Choice Criteria in Retail Bank Selection
International Journal of Bank Marketing
·
1985
·
1 author
90
citations