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Somesh Kumar Sinha · Study
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Somesh Kumar Sinha
3 works
· latest 2025
· 2 institutions
cluster: provisional
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186
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3
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Most cited in this library
Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?
2019 · 157 citations
Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation
2018 · 19 citations
Cracking the Code of Initial Trust: Pathways to Adoption of Financial Robo-Advisors via Cognitive Absorption
2025 · 10 citations
Works
3 shown
Cracking the Code of Initial Trust: Pathways to Adoption of Financial Robo-Advisors via Cognitive Absorption
Journal of Internet Commerce
·
2025
·
4 authors
10
citations
Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?
Journal of Retailing and Consumer Services
·
2019
·
1 author
157
citations
Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation
Global Business Review
·
2018
·
1 author
19
citations