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Cathy J. Cobb‐Walgren · Study

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Cathy J. Cobb‐Walgren

7 works· latest 2017· 1 institutionscluster: provisional

h-index7

i106

Citations1,465

Works here7

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17

Most cited in this library

Brand Equity, Brand Preference, and Purchase Intent1995 · 1,346 citations
Aging and the Problem of Television Clutter1994 · 27 citations
Symbols in service advertisements1998 · 26 citations
The value of physician advertising in the yellow pages: does the doctor know best?1992 · 25 citations
Why Teenagers Do Not “Read All about it”1990 · 24 citations

Works

7 shown

Does Marketing Need Better Marketing? A Creative Approach to Understanding Student Perceptions of the Marketing Major.

e-journal of business education & scholarship of teaching·2017·3 authors

7citations

Symbols in service advertisements

Journal of Services Marketing·1998·2 authors

26citations

Brand Equity, Brand Preference, and Purchase Intent

Journal of Advertising·1995·3 authors

1,346citations

Aging and the Problem of Television Clutter

Journal of Advertising Research·1994·2 authors

27citations

The value of physician advertising in the yellow pages: does the doctor know best?

PubMed·1992·2 authors

25citations

The Changing Commercial Climate

Current Issues and Research in Advertising·1991·1 author

10citations

Why Teenagers Do Not “Read All about it”

Journalism Quarterly·1990·1 author

24citations