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Mark Vroegrijk · Study

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Mark Vroegrijk

3 works· latest 2018· 1 institutionscluster: provisional

h-index3

i103

Citations129

Works here3

13

16

18

Most cited in this library

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry2013 · 66 citations
Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?2016 · 34 citations
Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay2018 · 29 citations

Works

3 shown

Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay

International Journal of Research in Marketing·2018·3 authors

29citations

Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?

Journal of Retailing·2016·3 authors

34citations

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry

Journal of Marketing Research·2013·3 authors

66citations