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Shantanu Prasad · Study

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Shantanu Prasad

2 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0003-4467-8617

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i102

Citations348

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17

19

Most cited in this library

Social media usage, electronic word of mouth and purchase-decision involvement2017 · 176 citations
Purchase decision of generation Y in an online environment2019 · 172 citations

Works

2 shown

Purchase decision of generation Y in an online environment

Marketing Intelligence & Planning·2019·3 authors

172citations

Social media usage, electronic word of mouth and purchase-decision involvement

Asia-Pacific Journal of Business Administration·2017·2 authors

176citations