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Zsuzsa Săplăcan · Study

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Zsuzsa Săplăcan

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-6185-8332

h-index5

i104

Citations1,271

Works here6

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21

Most cited in this library

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey2021 · 794 citations
Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention2020 · 340 citations
Banking with a Chatbot – A Study on Technology Acceptance2021 · 76 citations
Determinants of Adopting a Zero Waste Consumer Lifestyle2019 · 47 citations
Managerial framework for bank advertising2019 · 9 citations

Works

6 shown

Banking with a Chatbot – A Study on Technology Acceptance

Studia Universitatis Babeş-Bolyai. Oeconomica·2021·3 authors·Open access

76citations

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current Issues in Tourism·2021·4 authors

794citations

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Information·2020·3 authors·Open access

340citations

Determinants of Adopting a Zero Waste Consumer Lifestyle

Regional and Business Studies·2019·2 authors·Open access

47citations

Managerial framework for bank advertising

International Journal of Bank Marketing·2019·3 authors

9citations

Are bank advertisement appeals adapted to local culture? - Lessons from multinational banks present in Romania and Hungary

European J of International Management·2018·2 authors

5citations