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Wai Jin Lee · Study

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Wai Jin Lee

10 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-2022-5461

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Citations442

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Most cited in this library

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability2017 · 96 citations
Can Islam and status consumption live together in the house of fashion clothing?2013 · 90 citations
When and why does competitive psychological climate affect employee engagement and burnout?2022 · 47 citations
Unpacking brand management superiority2017 · 47 citations
Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region2016 · 34 citations

Works

10 shown

When and why does competitive psychological climate affect employee engagement and burnout?

Journal of Vocational Behavior·2022·3 authors

47citations

How and when does the brand orientation-market orientation nexus matter?

Journal of Business and Industrial Marketing·2019·3 authors

18citations

How do materialists choose prominent brands in emerging markets?

Journal of Retailing and Consumer Services·2017·2 authors

34citations

Unpacking brand management superiority

European Journal of Marketing·2017·3 authors

47citations

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability

Journal of Service Theory and Practice·2017·4 authors·Open access

96citations

Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

Journal of Retailing and Consumer Services·2016·5 authors

34citations

Why doesn’t our branding pay off: optimising the effects of branding through innovation

European Journal of Marketing·2016·3 authors·Open access

32citations

Can Islam and status consumption live together in the house of fashion clothing?

Journal of Fashion Marketing and Management·2013·3 authors·Open access

90citations

“Bonds” or “Calvin Klein” Down‐under

Journal of Fashion Marketing and Management·2013·3 authors

27citations

Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear

Journal of International Consumer Marketing·2012·3 authors·Open access

17citations