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Susana Santos · Study
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Author
Susana Santos
3 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-3235-1177
Works
3 shown
Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data
European Management Journal
·
2022
·
2 authors
25
citations
The consumer decision journey: A literature review of the foundational models and theories and a future perspective
Technological Forecasting and Social Change
·
2021
·
2 authors
·
Open access
84
citations
Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations
Journal of Business Research
·
2019
·
2 authors
·
Open access
100
citations