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Vishag A. Badrinarayanan · Study
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Author
Vishag A. Badrinarayanan
25 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-4905-6964
Works
25 shown
Relational exchanges in the sales domain: A review and research agenda through the lens of commitment-trust theory of relationship marketing
Journal of Business Research
·
2024
·
2 authors
45
citations
The time-varying effects of rhetorical signals in crowdfunding campaigns
Journal of the Academy of Marketing Science
·
2023
·
4 authors
52
citations
Technology-enabled sales capability: A capabilities-based contingency framework
Journal of Personal Selling and Sales Management
·
2022
·
3 authors
43
citations
Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance
Journal of Business Research
·
2021
·
4 authors
53
citations
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Journal of Business Research
·
2020
·
2 authors
81
citations
The pull-to-stay effect: influence of sales managers’ leadership worthiness on salesperson turnover intentions
Journal of Personal Selling and Sales Management
·
2020
·
3 authors
·
Open access
36
citations
Enabling and leveraging ambidexterity: influence of strategic orientations and knowledge stock
Journal of Knowledge Management
·
2019
·
3 authors
44
citations
Inferred social approval and brand tribalism: a tale of two communities
Journal of Product & Brand Management
·
2018
·
2 authors
29
citations
Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions
Journal of Retailing and Consumer Services
·
2018
·
2 authors
59
citations
Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators
Journal of Personal Selling and Sales Management
·
2018
·
3 authors
77
citations
Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance
Journal of Business Ethics
·
2018
·
3 authors
69
citations
Brand resonance in franchising relationships: A franchisee-based perspective
Journal of Business Research
·
2016
·
3 authors
57
citations
Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem
Computers in Human Behavior
·
2015
·
3 authors
37
citations
Professional sales coaching: an integrative review and research agenda
European Journal of Marketing
·
2015
·
4 authors
25
citations
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Journal of Retailing and Consumer Services
·
2014
·
3 authors
63
citations
The influence of brand trust and brand identification on brand evangelism
Journal of Product & Brand Management
·
2013
·
2 authors
401
citations
Determinants of a lasting purchase: The case of the tattoo patron
Journal of Retailing and Consumer Services
·
2013
·
3 authors
22
citations
The Role of Manufacturers' Salespeople in Inducing Brand Advocacy by Retail Sales Associates
The Journal of Marketing Theory and Practice
·
2013
·
2 authors
34
citations
Influence of thinking tendencies on online transaction of hybrid retailers
Journal of Business Research
·
2011
·
3 authors
19
citations
Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers’ Brands
Journal of Personal Selling and Sales Management
·
2011
·
2 authors
93
citations
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
Journal of the Academy of Marketing Science
·
2010
·
4 authors
125
citations
Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions
Journal of Personal Selling and Sales Management
·
2008
·
2 authors
81
citations
Effective virtual new product development teams: an integrated framework
Journal of Business and Industrial Marketing
·
2008
·
2 authors
101
citations
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions
Journal of Advertising
·
2005
·
3 authors
331
citations
Enhancing Customer-Needs–Driven CRM Strategies: Core Selling Teams, Knowledge Management Competence, and Relationship Marketing Competence
Journal of Personal Selling and Sales Management
·
2005
·
2 authors
·
Open access
126
citations