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Sonja Martin Poole · Study

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Sonja Martin Poole

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9261-0612

h-index6

i105

Citations202

Works here9

11

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24

Most cited in this library

Does branding impact student recruitment: a critical evaluation2014 · 76 citations
Get Your Head in the Game: Using Gamification in Business Education to Connect with Generation Y2014 · 33 citations
Arts Audiences: Establishing a Gateway to Audience Development and Engagement2016 · 33 citations
Developing relationships with school customers: the role of market orientation2017 · 24 citations
The Relationship Between External Accountability Policy and Internal Accountability: A Cross-State Analysis of Charter and Traditional Public Schools2011 · 12 citations

Works

9 shown

Arts Audiences: Establishing a Gateway to Audience Development and Engagement

Routledge eBooks·2024·2 authors·chapter

3citations

Developing relationships with school customers: the role of market orientation

International Journal of Educational Management·2017·1 author

24citations

Transfer of marketing knowledge to Catholic primary schools

International Journal of Nonprofit and Voluntary Sector Marketing·2017·2 authors

6citations

Are future business professionals ready for multicultural marketing? An empirical investigation

Journal of cultural marketing strategy.·2016·2 authors

9citations

Who Are You Going After? A Practical Typology to Generate Engagement in Professional Student Organizations

Marketing Education Review·2016·3 authors·Open access

6citations

Arts Audiences: Establishing a Gateway to Audience Development and Engagement

The Journal of Arts Management Law and Society·2016·2 authors

33citations

Get Your Head in the Game: Using Gamification in Business Education to Connect with Generation Y

USF Scholarship Repository (University of San Francisco)·2014·4 authors·Open access

33citations

Does branding impact student recruitment: a critical evaluation

Journal of Marketing for HIGHER EDUCATION·2014·3 authors

76citations

The Relationship Between External Accountability Policy and Internal Accountability: A Cross-State Analysis of Charter and Traditional Public Schools

Journal of School Choice·2011·1 author

12citations