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Wei‐Fen Chen · Study
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Author
Wei‐Fen Chen
5 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-4718-0515
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Citations
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Most cited in this library
When less is more: Understanding consumers' responses to minimalist appeals
2023 · 41 citations
Perceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty
2021 · 30 citations
Unpacking the relationship between entrepreneurial marketing activities and small firm performance
2024 · 12 citations
Understanding consumer ethics in China’s demographic shift and social reforms
2019 · 11 citations
Smartphone use increases the likelihood of making short-sighted financial decisions
2023 · 3 citations
Works
5 shown
Unpacking the relationship between entrepreneurial marketing activities and small firm performance
International Journal of Entrepreneurial Behaviour & Research
·
2024
·
4 authors
·
Open access
12
citations
When less is more: Understanding consumers' responses to minimalist appeals
Psychology and Marketing
·
2023
·
2 authors
·
Open access
41
citations
Smartphone use increases the likelihood of making short-sighted financial decisions
Journal of Pacific Rim Psychology
·
2023
·
4 authors
·
Open access
3
citations
Perceiving high social mobility breeds materialism: The mediating role of socioeconomic status uncertainty
Journal of Business Research
·
2021
·
4 authors
·
Open access
30
citations
Understanding consumer ethics in China’s demographic shift and social reforms
Asia Pacific Journal of Marketing and Logistics
·
2019
·
4 authors
·
Open access
11
citations