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Melanie Moore Koskie · Study

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Melanie Moore Koskie

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-0487-5288

h-index3

i103

Citations88

Works here3

23

24

Most cited in this library

Cool brands and hot attachments: their effect on consumers’ willingness to pay more2023 · 50 citations
The role of brand gratitude in consumer relationships with cool brands2023 · 27 citations
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries2024 · 11 citations

Works

3 shown

Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries

Psychology and Marketing·2024·5 authors

11citations

The role of brand gratitude in consumer relationships with cool brands

Journal of Product & Brand Management·2023·4 authors

27citations

Cool brands and hot attachments: their effect on consumers’ willingness to pay more

European Journal of Marketing·2023·2 authors

50citations