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Sangkil Moon A · Study

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Sangkil Moon A

14 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-4883-0498

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i1014

Citations961

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Most cited in this library

Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction2009 · 337 citations
When marketing strategy meets culture: the role of culture in product evaluations2017 · 105 citations
Profiling the reference price consumer2006 · 96 citations
Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption2016 · 86 citations
How to calculate, use, and report variance explained effect size indices and not die trying2022 · 63 citations

Works

14 shown

Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation

Journal of Business Ethics·2023·4 authors

20citations

How to calculate, use, and report variance explained effect size indices and not die trying

Journal of Consumer Psychology·2022·4 authors

63citations

How many factors in factor analysis? New insights about parallel analysis with confidence intervals

Journal of Business Research·2021·5 authors

41citations

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Journal of International Marketing·2019·3 authors

46citations

Weather sensitivity analysis on grocery shopping

International Journal of Market Research·2018·4 authors

15citations

When marketing strategy meets culture: the role of culture in product evaluations

Journal of the Academy of Marketing Science·2017·4 authors

105citations

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Journal of Business Research·2016·4 authors

86citations

The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry

Journal of Retailing·2014·2 authors

50citations

Measuring the success of retention management models built on churn probability, retention probability, and expected yearly revenues

Expert Systems with Applications·2012·2 authors

14citations

Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Journal of Marketing·2009·3 authors·Open access

337citations

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

International Journal of Research in Marketing·2009·2 authors·Open access

18citations

How do price range shoppers differ from reference price point shoppers?

Journal of Business Research·2008·2 authors

27citations

Estimating Promotion Response When Competitive Promotions Are Unobservable

Journal of Marketing Research·2007·3 authors·Open access

43citations

Profiling the reference price consumer

Journal of Retailing·2006·1 author

96citations