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Helen C. Seaborne · Study

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Helen C. Seaborne

2 works· latest 2014· 1 institutionscluster: provisional

h-index2

i102

Citations39

Works here2

14

Most cited in this library

Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users2014 · 27 citations
Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers2014 · 12 citations

Works

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Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users

International Business & Economics Research Journal (IBER)·2014·2 authors·Open access

27citations

Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers

Corporate Ownership and Control·2014·2 authors·Open access

12citations