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Donald F. Mulvihill · Study
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Author
Donald F. Mulvihill
5 works
· latest 1958
cluster: provisional
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Citations
1,328
Works here
5
49
52
53
56
58
Most cited in this library
Marketing Behavior and Executive Action
1958 · 613 citations
The Focused Interview
1956 · 302 citations
The Theory of Inventory Management
1953 · 181 citations
The Management of Marketing Costs
1949 · 119 citations
Marketing in the American Economy
1952 · 113 citations
Works
5 shown
Marketing Behavior and Executive Action
Southern Economic Journal
·
1958
·
2 authors
613
citations
The Focused Interview
Journal of Marketing
·
1956
·
4 authors
302
citations
The Theory of Inventory Management
Southern Economic Journal
·
1953
·
2 authors
181
citations
Marketing in the American Economy
Southern Economic Journal
·
1952
·
2 authors
113
citations
The Management of Marketing Costs
Southern Economic Journal
·
1949
·
2 authors
119
citations