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Kenneth V. Henderson · Study

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Kenneth V. Henderson

5 works· latest 2005· 3 institutionscluster: provisional

h-index5

i105

Citations542

Works here5

95

98

01

05

Most cited in this library

Opinion leadership in a computer-mediated environment2005 · 293 citations
The effects of pleasure and arousal on recall of advertisements during the Super Bowl2001 · 83 citations
Demographic Characteristics of Subjective Age1995 · 74 citations
The impact of social values on food‐related attitudes1995 · 48 citations
Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall1998 · 44 citations

Works

5 shown

Opinion leadership in a computer-mediated environment

Journal of Consumer Behaviour·2005·2 authors

293citations

The effects of pleasure and arousal on recall of advertisements during the Super Bowl

Psychology and Marketing·2001·3 authors

83citations

Super Bowl advertising: field testing the importance of advertisement frequency, length and placement on recall

Journal of Marketing Communications·1998·2 authors

44citations

The impact of social values on food‐related attitudes

Journal of Product & Brand Management·1995·3 authors

48citations

Demographic Characteristics of Subjective Age

The Journal of Social Psychology·1995·3 authors

74citations