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Kavita Srivastava · Study

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Kavita Srivastava

6 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0002-3626-9533

h-index6

i106

Citations304

Works here6

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16

Most cited in this library

Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention2013 · 178 citations
Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change2011 · 37 citations
Optimistic and Pessimistic Bias in European Americans and Asian Americans: A Preliminary Look at Distinguishing Between Predictions for Physical and Psychological Health Outcomes2010 · 27 citations
Exploring the multidimensional role of involvement and perceived risk in brand extension2011 · 23 citations
Consumer Perception of Brand Personality: An Empirical Evidence from India2016 · 22 citations

Works

6 shown

Consumer Perception of Brand Personality: An Empirical Evidence from India

Global Business Review·2016·2 authors

22citations

Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Services Marketing Quarterly·2013·2 authors

178citations

Consumer attitude towards brand extension

Journal of Indian Business Research·2013·2 authors

17citations

Exploring the multidimensional role of involvement and perceived risk in brand extension

International Journal of Commerce and Management·2011·2 authors

23citations

Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

Journal of Marketing Management·2011·2 authors

37citations

Optimistic and Pessimistic Bias in European Americans and Asian Americans: A Preliminary Look at Distinguishing Between Predictions for Physical and Psychological Health Outcomes

Journal of Cross-Cultural Psychology·2010·4 authors

27citations