S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Xiaoyan Deng · Study
Home
/
Author
Xiaoyan Deng
14 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0001-5696-9951
Follow
Suggest an ORCID correction
h-index
11
i10
11
Citations
1,250
Works here
14
09
10
11
13
14
16
17
19
20
Most cited in this library
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
2009 · 244 citations
When Do Transparent Packages Increase (or Decrease) Food Consumption?
2013 · 188 citations
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
2014 · 166 citations
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
2019 · 142 citations
A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
2016 · 138 citations
Works
14 shown
In the eye of the beholder: Cross-pollination between art-infused products and retail spaces
Journal of Business Research
·
2020
·
3 authors
8
citations
Examining consumers’ sensory experiences with color: A consumer neuroscience approach
Psychology and Marketing
·
2020
·
5 authors
34
citations
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
Journal of Marketing
·
2019
·
4 authors
142
citations
A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions
Journal of Retailing
·
2019
·
4 authors
102
citations
Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality
Journal of the Association for Consumer Research
·
2019
·
3 authors
12
citations
10-A: Does Purging Lead to Better Self-Control? the Role of the “Simplification” Mindset
ACR North American Advances
·
2017
·
3 authors
0
citations
The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective
Journal of Consumer Research
·
2016
·
4 authors
76
citations
A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
Journal of Marketing Research
·
2016
·
4 authors
138
citations
Strumming the Chords of Your Mind: the Effects of Lyrical Music Versus Instrumental Music on Construal Level and Choice
ACR North American Advances
·
2016
·
4 authors
1
citations
Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
Journal of Consumer Research
·
2014
·
4 authors
166
citations
When Do Transparent Packages Increase (or Decrease) Food Consumption?
Journal of Marketing
·
2013
·
2 authors
188
citations
Understanding the Role of Spokesperson Voice in Broadcast Advertising
Routledge eBooks
·
2011
·
2 authors
·
chapter
12
citations
Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships
Journal of Consumer Psychology
·
2010
·
3 authors
127
citations
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
Journal of Marketing Research
·
2009
·
2 authors
244
citations