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Duy Binh Luong · Study

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Duy Binh Luong

4 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-4306-6726

h-index4

i102

Citations51

Works here4

15

21

22

23

Most cited in this library

Difficulty is a possibility: turning service recovery into e-WOM2021 · 26 citations
The impact of mobile advertising on Vietnamese consumer buying decision2015 · 15 citations
How to influence consumer behaviour: A perspective from E-commerce in Vietnam context2023 · 5 citations
Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market2022 · 5 citations

Works

4 shown

How to influence consumer behaviour: A perspective from E-commerce in Vietnam context

International Journal of Electronic Commerce Studies·2023·4 authors·Open access

5citations

Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market

Marketing and Management of Innovations·2022·4 authors·Open access

5citations

Difficulty is a possibility: turning service recovery into e-WOM

Journal of Services Marketing·2021·3 authors

26citations

The impact of mobile advertising on Vietnamese consumer buying decision

International Journal of Research Studies in Management·2015·3 authors

15citations