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Hao Xu · Study

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Hao Xu

4 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-1429-8763

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i103

Citations117

Works here4

21

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24

Most cited in this library

Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory2022 · 51 citations
Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy2021 · 43 citations
Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence2024 · 14 citations
Urgent topics for advertising research: addressing critical gaps in the literature2022 · 9 citations

Works

4 shown

Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence

Public Relations Review·2024·4 authors·Open access

14citations

Urgent topics for advertising research: addressing critical gaps in the literature

International Journal of Advertising·2022·3 authors

9citations

Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory

Journal of Public Relations Research·2022·3 authors

51citations

Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy

Journal of Marketing Communications·2021·3 authors

43citations