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Min Xiao · Study

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Min Xiao

4 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-5367-4322

h-index4

i104

Citations684

Works here4

18

19

22

Most cited in this library

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model2018 · 497 citations
Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action2019 · 140 citations
Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones2019 · 36 citations
Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility2022 · 11 citations

Works

4 shown

Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility

Environmental Communication·2022·2 authors

11citations

Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Sport Marketing Quarterly·2019·2 authors

36citations

Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action

Communication & Sport·2019·1 author

140citations

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of Media Business Studies·2018·3 authors

497citations