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Anne Köpsel · Study

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Anne Köpsel

1 works· latest 2024· 1 institutionscluster: provisional

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Citations7

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“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis2024 · 7 citations

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“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis

Journal of Business-to-Business Marketing·2024·4 authors

7citations