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Clarinda Rodrigues · Study

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Clarinda Rodrigues

8 works· latest 2023· 1 institutionscluster: provisional

h-index8

i108

Citations476

Works here8

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Most cited in this library

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands2019 · 140 citations
I can’t stop hating you: an anti-brand-community perspective on apple brand hate2020 · 132 citations
Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand2020 · 76 citations
Sensorial Brand Strategies for Value Co-creation2011 · 48 citations
The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective2023 · 37 citations

Works

8 shown

The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective

Journal of Brand Management·2023·4 authors·Open access

37citations

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Journal of Product & Brand Management·2020·3 authors·Open access

132citations

Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

The International Review of Retail Distribution and Consumer Research·2020·2 authors·Open access

76citations

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Journal of Product & Brand Management·2019·2 authors

140citations

The importance of self in brand love in consumer-luxury brand relationships

Journal of Customer Behaviour·2018·3 authors

15citations

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Global Fashion Management Conference·2018·4 authors·other

14citations

Multisensory Brand Experiences and Brand Love

Advances in marketing, customer relationship management, and e-services book series·2017·1 author·chapter

14citations

Sensorial Brand Strategies for Value Co-creation

DOAJ (DOAJ: Directory of Open Access Journals)·2011·3 authors·Open access

48citations