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Yuwen Wen · Study

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Yuwen Wen

1 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-2959-9734

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The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal2021 · 17 citations

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The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

Frontiers in Psychology·2021·2 authors·Open access

17citations