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Raquel Castaño · Study

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Raquel Castaño

16 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-5574-9989

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i1014

Citations1,327

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Most cited in this library

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation2008 · 290 citations
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships2011 · 271 citations
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility2012 · 220 citations
Constructing identity through the consumption of counterfeit luxury goods2010 · 158 citations
Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy2015 · 68 citations

Works

16 shown

Understanding the Value of Street Art for Artists, Consumers, and Brands

Journal of Current Issues & Research in Advertising·2022·4 authors

10citations

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

International Journal of Consumer Studies·2021·5 authors

60citations

Inverse socialization with technology: understanding intergenerational family dynamics

Journal of Consumer Marketing·2019·3 authors

23citations

If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption.

Journal of Experimental Psychology Applied·2019·3 authors

36citations

Journal of Consumer Research·2017·3 authors

29citations

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

The Journal of Marketing Theory and Practice·2015·5 authors

68citations

Understanding Consumer Behavior and Consumption Experience

Advances in marketing, customer relationship management, and e-services book series·2015·2 authors·book

21citations

A matter of love: consumers’ relationships with original brands and their counterfeits

Journal of Consumer Marketing·2014·1 author

42citations

Wine consumption in new and expert consumers: the case of Mexico

International Journal of Leisure and Tourism Marketing·2014·2 authors

1citations

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Journal of Consumer Marketing·2012·5 authors

220citations

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

Marketing Letters·2012·4 authors

52citations

"Embodiment in judgment and choice": Correction to Reimann et al. (2012).

Journal of Neuroscience Psychology and Economics·2012·16 authors·other

1citations

Embodiment in judgment and choice.

Journal of Neuroscience Psychology and Economics·2012·16 authors·Open access

45citations

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

Journal of Consumer Psychology·2011·4 authors

271citations

Constructing identity through the consumption of counterfeit luxury goods

Qualitative Market Research An International Journal·2010·2 authors

158citations

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research·2008·4 authors

290citations