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Juha Munnukka

18 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0002-2960-2350

h-index15

i1017

Citations2,193

Works here18

Most cited in this library

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing2020 · 608 citations
Credibility of a peer endorser and advertising effectiveness2016 · 360 citations
Brand love and positive word of mouth: the moderating effects of experience and price2016 · 308 citations
“Thanks for watching”. The effectiveness of YouTube vlogendorsements2018 · 253 citations
Customers' purchase intentions as a reflection of price perception2008 · 128 citations

Works

18 shown

How to nudge industrial customers to accept free-to-fee service price switches?

Industrial Marketing Management·2026·4 authors·Open access

2citations

Online antecedents for young consumers’ impulse buying behavior

Computers in Human Behavior·2023·5 authors·Open access

108citations

Does the digitalization of retailing disrupt consumers’ attachment to retail places?

Journal of Retailing and Consumer Services·2022·4 authors·Open access

44citations

Enabling transformative value creation through online weight loss services

Journal of Services Marketing·2020·3 authors·Open access

30citations

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management·2020·4 authors·Open access

608citations

The role of fundamental motivations in willingness-to-pay online

Journal of Retailing and Consumer Services·2019·3 authors·Open access

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

Computers in Human Behavior·2018·4 authors·Open access

253citations

Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty

Developments in marketing science: proceedings of the Academy of Marketing Science·2017·4 authors·chapter

14citations

Brand love and positive word of mouth: the moderating effects of experience and price

Journal of Product & Brand Management·2016·3 authors·Open access

308citations

Credibility of a peer endorser and advertising effectiveness

Journal of Consumer Marketing·2016·3 authors

360citations

How do brand personality, identification, and relationship length drive loyalty in sports?

Journal of Service Theory and Practice·2015·3 authors·Open access

55citations

The price‐category effect and the formation of customer value of high‐tech products

Journal of Consumer Marketing·2012·2 authors

22citations

Customers' purchase intentions as a reflection of price perception

Journal of Product & Brand Management·2008·1 author

128citations

Characteristics of early adopters in mobile communications markets

Marketing Intelligence & Planning·2007·1 author

54citations

Pricing method as a tool for improved price perception

Journal of Revenue and Pricing Management·2006·1 author

41citations

Dynamics of price sensitivity among mobile service customers

Journal of Product & Brand Management·2005·1 author

60citations

Technology-based services: a study on the drivers and inhibitors of mobile banking

International Journal of Management and Decision Making·2005·3 authors

31citations