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Yuanyuan Dong · Study

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Yuanyuan Dong

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0009-0001-4555-7609

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Beyond the screen: How affection drives impulsive purchases in livestreaming e-commerce2024 · 16 citations

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Beyond the screen: How affection drives impulsive purchases in livestreaming e-commerce

International Journal of Applied Economics Finance and Accounting·2024·2 authors·Open access

16citations