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Abhijit Roy

23 works· latest 2023· 6 institutionscluster: provisionalORCID 0000-0002-3312-3563

h-index16

i1019

Citations995

Works here23

Most cited in this library

Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students2005 · 143 citations
Global Competitiveness Index2018 · 140 citations
Predictors of various facets of sustainability of nations: The role of cultural and economic factors2014 · 114 citations
The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States2006 · 77 citations
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being2012 · 62 citations

Works

23 shown

Technology-enabled well-being in the era of IR4.0: marketing and public policy implications

Journal of Consumer Marketing·2023·5 authors·Open access

11citations

Reverse Innovation

Springer eBooks·2023·1 author·other

0citations

Reverse Innovation

Springer eBooks·2023·1 author·other

0citations

Opportunities of and threats to consumer well-being in the age of Fourth Industrial Revolution (IR 4.0) technologies

Digital Policy Regulation and Governance·2021·5 authors·Open access

15citations

2030: HOW TODAY’S BIGGEST TRENDS WILL COLLIDE AND RESHAPE THE FUTURE OF EVERYTHING

Journal of International Consumer Marketing·2020·1 author·other

20citations

Reverse Innovation

Springer eBooks·2020·1 author

Global Competitiveness Index

The SAGE Encyclopedia of Business Ethics and Society·2018·1 author·other

140citations

Omission and Commission as Marketplace Trauma

Journal of Public Policy & Marketing·2016·12 authors

39citations

Predictors of Social Entrepreneurship Success: A Cross-national Analysis of Antecedent Factors

Journal of Social Entrepreneurship·2013·3 authors

29citations

Toward Intercultural Competency in Multicultural Marketplaces

Journal of Public Policy & Marketing·2012·12 authors·Open access

52citations

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Journal of Business Research·2012·12 authors·Open access

62citations

Immigration, Culture, and Ethnicity in Transformative Consumer Research

Journal of Public Policy & Marketing·2011·6 authors

46citations

Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability

UST Research Online (University of St. Thomas - Minnesota)·2011·12 authors·Open access

33citations

Managing and Leveraging Poverty: Implications for Teaching International Business

Journal of Teaching in International Business·2010·2 authors

17citations

Reengineering an urban slum: a case study of Dharavi, India

International Journal of Sustainable Society·2010·2 authors

9citations

Stealth marketing as a strategy

Business Horizons·2009·2 authors

62citations

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

Journal of International Marketing·2006·3 authors

77citations

Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students

Journal of Marketing Education·2005·2 authors

143citations

Leveraging affiliations by marketing to and through associations

Industrial Marketing Management·2005·2 authors

12citations

Sensitive Groups and Social Issues

Journal of Consumer Marketing·1994·2 authors

51citations

Affinity Marketing: What is it and How does it Work?

Journal of Services Marketing·1992·2 authors

43citations