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Sambath Phou · Study

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Sambath Phou

2 works· latest 2014· 1 institutionscluster: provisionalORCID 0009-0009-7183-5228

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Citations672

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13

14

Most cited in this library

A closer look at destination: Image, personality, relationship and loyalty2013 · 663 citations
The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention2014 · 9 citations

Works

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The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

9citations

A closer look at destination: Image, personality, relationship and loyalty

Tourism Management·2013·2 authors

663citations