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Terrell G. Williams · Study

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Terrell G. Williams

5 works· latest 2014· 2 institutionscluster: provisional

h-index5

i105

Citations357

Works here5

90

95

02

14

Most cited in this library

Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts1995 · 135 citations
Social class influences on purchase evaluation criteria2002 · 120 citations
Generalization of the Market Maven's Information Provision Tendency Across Product Categories1990 · 67 citations
Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory Study2014 · 24 citations
Microcomputer Usage in Marketing Departments of Fortune 500 Firms: What Should Marketing Students Study?1990 · 11 citations

Works

5 shown

Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory Study

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·3 authors·chapter

24citations

Social class influences on purchase evaluation criteria

Journal of Consumer Marketing·2002·1 author

120citations

Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts

Journal of Consumer Marketing·1995·2 authors

135citations

Microcomputer Usage in Marketing Departments of Fortune 500 Firms: What Should Marketing Students Study?

Journal of Marketing Education·1990·3 authors

11citations

Generalization of the Market Maven's Information Provision Tendency Across Product Categories

ACR North American Advances·1990·2 authors

67citations