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Andrea C. Wojnicki · Study
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Author
Andrea C. Wojnicki
2 works
· latest 2010
· 1 institutions
cluster: provisional
Works
2 shown
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Journal of Marketing
·
2010
·
4 authors
1,282
citations
Word-of-Mouth as Self-Enhancement
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
147
citations