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Márcia Maurer Herter

13 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0003-4014-4909

h-index12

i1013

Citations1,102

Works here13

Most cited in this library

Customer engagement in social media: a framework and meta-analysis2020 · 523 citations
Going green for self or for others? Gender and identity salience effects on sustainable consumption2014 · 169 citations
Green consumers and their identities: how identities change the motivation for green consumption2016 · 73 citations
“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception2014 · 59 citations
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes2014 · 53 citations

Works

13 shown

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Journal of Product & Brand Management·2023·5 authors·Open access

20citations

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

European Journal of Marketing·2022·5 authors·Open access

12citations

Retail crowding: meta-analysis of contextual and cultural moderators

Marketing Intelligence & Planning·2021·6 authors·review·Open access

16citations

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

Journal of Business Research·2021·3 authors·Open access

22citations

Using artificial intelligence to overcome over-indebtedness and fight poverty

Journal of Business Research·2020·6 authors·Open access

43citations

Customer engagement in social media: a framework and meta-analysis

Journal of the Academy of Marketing Science·2020·6 authors·Open access

523citations

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

Business Ethics Quarterly·2019·4 authors·Open access

24citations

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

Journal of Cleaner Production·2019·4 authors·Open access

46citations

Recycling cooperation and buying status

European Journal of Marketing·2019·5 authors·Open access

42citations

Green consumers and their identities: how identities change the motivation for green consumption

International Journal of Consumer Studies·2016·4 authors

73citations

“It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception

Journal of Retailing and Consumer Services·2014·3 authors

59citations

“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes

International Journal of Retail & Distribution Management·2014·3 authors

53citations

Going green for self or for others? Gender and identity salience effects on sustainable consumption

International Journal of Consumer Studies·2014·4 authors

169citations