SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

David Shani · Study

Home/Author

David Shani

8 works· latest 2000· 2 institutionscluster: provisional

h-index8

i108

Citations1,178

Works here8

89

91

92

97

98

00

Most cited in this library

Exploiting Niches Using Relationship Marketing1992 · 464 citations
Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation1991 · 247 citations
Attitudinal constructs towards sponsorship1997 · 181 citations
Ambush marketing: Is confusion to blame for the flickering of the flame?1998 · 121 citations
Brand Globally but Advertise Locally?: An Empirical Investigation1992 · 84 citations

Works

8 shown

Fostering Client–Agency Relationships

Journal of Business Research·2000·2 authors

35citations

Ambush marketing: Is confusion to blame for the flickering of the flame?

Psychology and Marketing·1998·2 authors

121citations

Attitudinal constructs towards sponsorship

International Marketing Review·1997·3 authors

181citations

Brand Globally but Advertise Locally?: An Empirical Investigation

International Marketing Review·1992·2 authors

84citations

Exploiting Niches Using Relationship Marketing

Journal of Consumer Marketing·1992·2 authors

464citations

Courting Women Using Sports Marketing: A Content Analysis of the US Open

International Journal of Advertising·1992·3 authors

24citations

Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation

Journal of Consumer Affairs·1991·3 authors

247citations

Olympic Sponsorship vs. “Ambush” Marketing

Journal of Advertising Research·1989·2 authors

22citations