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Bobby J. Calder · Study
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Author
Bobby J. Calder
32 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-0120-4641
Works
32 shown
Using theoretical frameworks in behavioral research
Journal of Business Research
·
2023
·
3 authors
14
citations
B2B content marketing for professional services: In-person versus digital contacts
Industrial Marketing Management
·
2017
·
4 authors
142
citations
Media Engagement and Advertising Effectiveness
John Wiley & Sons, Inc. eBooks
·
2015
·
2 authors
·
chapter
140
citations
Redefining neuromarketing as an integrated science of influence
Frontiers in Human Neuroscience
·
2015
·
12 authors
·
Open access
57
citations
Marketing to Consumers at the Bottom of the Pyramid
·
2012
·
3 authors
·
other
2
citations
Engagement with Online Media
Journal of Media Business Studies
·
2010
·
3 authors
261
citations
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Journal of Interactive Marketing
·
2009
·
3 authors
1,039
citations
Media engagement and advertising: Transportation, matching, transference and intrusion
Journal of Consumer Psychology
·
2009
·
2 authors
110
citations
Kellogg on Advertising and Media
·
2008
·
1 author
64
citations
The Effects of Media Context Experiences On Advertising Effectiveness
Journal of Advertising
·
2007
·
3 authors
122
citations
Kellogg on Integrated Marketing
·
2007
·
2 authors
·
book
58
citations
Media Transportation and Advertising
Journal of Consumer Research
·
2006
·
1 author
245
citations
Managing Media and Advertising Change with Integrated Marketing
Journal of Advertising Research
·
2005
·
2 authors
108
citations
Using Network Analysis to Understand Brands
ACR North American Advances
·
2002
·
3 authors
73
citations
Psychology and Marketing
Elsevier eBooks
·
2001
·
2 authors
·
other
123
citations
A Vision of Theory, Research, and the Future of Business Schools
Journal of the Academy of Marketing Science
·
1999
·
2 authors
90
citations
Brand diagnostics: Mapping branding effects using consumer associative networks
European Journal of Operational Research
·
1998
·
3 authors
·
Open access
224
citations
New Media Interactive Advertising vs. Traditional Advertising
Journal of Advertising Research
·
1998
·
3 authors
467
citations
Experimental design: Generalization and Theoretical Explanation
·
1993
·
2 authors
56
citations
Attitude-Behavior Consistency in Children's Responses to Television Advertising
Journal of Marketing Research
·
1983
·
3 authors
79
citations
Beyond External Validity
Journal of Consumer Research
·
1983
·
3 authors
164
citations
The Concept of External Validity
Journal of Consumer Research
·
1982
·
3 authors
615
citations
Designing Research for Application
Journal of Consumer Research
·
1981
·
3 authors
1,805
citations
Using Information Processing Theory to Design Marketing Strategies
Journal of Marketing Research
·
1981
·
3 authors
303
citations
Television Commercial Wearout: An Information Processing View
Journal of Marketing Research
·
1980
·
2 authors
253
citations
Intrinsic Motivation and norms about payment1
Journal of Personality
·
1980
·
4 authors
77
citations
Focus Groups and the Nature of Qualitative Marketing Research
Journal of Marketing Research
·
1977
·
1 author
611
citations
Focus Groups and the Nature of Qualitative Marketing Research
Journal of Marketing Research
·
1977
·
1 author
296
citations
Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach
Journal of Consumer Research
·
1977
·
2 authors
227
citations
An Attribution Theory of Leadership
·
1977
·
1 author
393
citations
Self-perception of intrinsic and extrinsic motivation.
Journal of Personality and Social Psychology
·
1975
·
2 authors
445
citations
The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial
Journal of Applied Social Psychology
·
1974
·
3 authors
138
citations