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Mlenga Jere · Study

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Mlenga Jere

3 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0001-8368-3860

h-index3

i103

Citations61

Works here3

12

14

15

Most cited in this library

Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention2012 · 39 citations
A study of small, medium, and micro-sized enterprise (SMME) business owner and stakeholder perceptions of barriers and enablers in the South African retail sector2015 · 12 citations
Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa2014 · 10 citations

Works

3 shown

A study of small, medium, and micro-sized enterprise (SMME) business owner and stakeholder perceptions of barriers and enablers in the South African retail sector

Journal of Governance and Regulation·2015·3 authors·Open access

12citations

Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa

Mediterranean Journal of Social Sciences·2014·3 authors·Open access

10citations

Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention

Journal of Database Marketing & Customer Strategy Management·2012·2 authors·Open access

39citations