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Sara El‐Deeb · Study

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Sara El‐Deeb

5 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-9294-8207

h-index5

i103

Citations85

Works here5

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25

Most cited in this library

Cash on Delivery as a Determinant of E-Commerce Growth in Emerging Markets2020 · 49 citations
Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer2024 · 12 citations
Generative AI and Its Potential Impact on Humanity2025 · 11 citations
How customers perceive voice shopping and its potential uses2023 · 7 citations
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands2023 · 6 citations

Works

5 shown

Generative AI and Its Potential Impact on Humanity

International Journal of Consumer Studies·2025·2 authors·Open access

11citations

Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer

Emerald Group Publishing Limited eBooks·2024·5 authors·chapter

12citations

How customers perceive voice shopping and its potential uses

International Journal of Technology Marketing·2023·2 authors

7citations

The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands

International Journal of Internet Marketing and Advertising·2023·2 authors

6citations

Cash on Delivery as a Determinant of E-Commerce Growth in Emerging Markets

Journal of Global Marketing·2020·2 authors

49citations