S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Jean‐Claude Usunier · Study
Home
/
Author
Jean‐Claude Usunier
25 works
· latest 2012
· 4 institutions
cluster: provisional
ORCID 0000-0002-3736-7258
Works
25 shown
Corporate branding: an interdisciplinary literature review
European Journal of Marketing
·
2012
·
2 authors
178
citations
Does the trust game measure trust?
Economics Letters
·
2011
·
2 authors
117
citations
The shift from manufacturing to brand origin: suggestions for improving COO relevance
International Marketing Review
·
2011
·
1 author
169
citations
Language as a resource to assess cross-cultural equivalence in quantitative management research
Journal of World Business
·
2010
·
1 author
82
citations
The Influence of High- and Low-Context Communication Styles On the Design, Content, and Language of Business-To-Business Web Sites
Journal of Business Communication
·
2010
·
2 authors
70
citations
Comment: Further considerations on the relevance of country‐of‐origin research
European Management Review
·
2008
·
2 authors
56
citations
The Time Styles Scale
Time & Society
·
2007
·
2 authors
109
citations
Product Ethnicity: Revisiting the Match between Products and Countries
Journal of International Marketing
·
2007
·
2 authors
210
citations
Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology
International Journal of Research in Marketing
·
2007
·
2 authors
219
citations
A test of the quasi-circumplex structure of human values
Journal of Research in Personality
·
2007
·
5 authors
101
citations
Relevance in business research: the case of country‐of‐origin research in marketing
European Management Review
·
2006
·
1 author
368
citations
Personifying Country of Origin Research
IRIS
·
2003
·
3 authors
99
citations
A comparison of trust and reciprocity between France and Germany: Experimental investigation based on the investment game
Journal of Economic Psychology
·
2003
·
4 authors
144
citations
Using linguistics for creating better international brand names
Journal of Marketing Communications
·
2002
·
2 authors
75
citations
Management Education in a Globalizing World
Management Learning
·
2001
·
2 authors
60
citations
International Marketing
Elsevier eBooks
·
2001
·
1 author
·
other
109
citations
Time Styles and the Waiting Experience
Journal of Service Research
·
1999
·
2 authors
93
citations
International and Cross-cultural Management Research
International Marketing Review
·
1999
·
1 author
211
citations
Oral pleasure and expatriate satisfaction: an empirical approach
International Business Review
·
1998
·
1 author
36
citations
International and Cross-Cultural Management Research
SAGE Publications Ltd eBooks
·
1998
·
1 author
·
book
199
citations
Social status and country‐of‐origin preferences
Journal of Marketing Management
·
1994
·
1 author
20
citations
Perceptual Time Patterns (`Time-Styles')
Time & Society
·
1994
·
2 authors
61
citations
Time and Strategic Action
Time & Society
·
1993
·
1 author
19
citations
International Marketing: A Cultural Approach
·
1993
·
1 author
·
book
154
citations
Interkulturelles Marketing
Gabler Verlag eBooks
·
1993
·
2 authors
·
book
46
citations