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Nancy H. Brinson · Study

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Nancy H. Brinson

5 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0001-9932-4280

h-index5

i104

Citations400

Works here5

16

21

22

Most cited in this library

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media2021 · 180 citations
Living in a big data world: Predicting mobile commerce activity through privacy concerns2016 · 134 citations
Investigating the effects of host trust, credibility, and authenticity in podcast advertising2022 · 61 citations
Resistance to Persuasion: Examining the Influence of Political Ideology on COVID-19 Vaccine Uptake Hesitancy2022 · 16 citations
Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions2021 · 9 citations

Works

5 shown

Investigating the effects of host trust, credibility, and authenticity in podcast advertising

Journal of Marketing Communications·2022·2 authors

61citations

Resistance to Persuasion: Examining the Influence of Political Ideology on COVID-19 Vaccine Uptake Hesitancy

Frontiers in Communication·2022·1 author·Open access

16citations

Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions

Young Consumers Insight and Ideas for Responsible Marketers·2021·2 authors

9citations

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Journal of Interactive Marketing·2021·4 authors

180citations

Living in a big data world: Predicting mobile commerce activity through privacy concerns

Computers in Human Behavior·2016·4 authors

134citations