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Birgit J. Oberer · Study
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Birgit J. Oberer
3 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0001-7231-7902
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359
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Most cited in this library
Leadership 4.0: Digital Leaders in the Age of Industry 4.0
2018 · 344 citations
Digital marketing planning with the brand dashboard approach
2017 · 8 citations
Multidimensional Dashboards for Evaluating Strategic brand Management Processes for Multi-brand Companies
2016 · 7 citations
Works
3 shown
Leadership 4.0: Digital Leaders in the Age of Industry 4.0
International Journal of Organizational Leadership
·
2018
·
2 authors
·
Open access
344
citations
Digital marketing planning with the brand dashboard approach
Marketing and Branding Research
·
2017
·
2 authors
·
Open access
8
citations
Multidimensional Dashboards for Evaluating Strategic brand Management Processes for Multi-brand Companies
Procedia - Social and Behavioral Sciences
·
2016
·
2 authors
·
other
·
Open access
7
citations