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Michele Ambaye · Study

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Michele Ambaye

3 works· latest 2023· 2 institutionscluster: provisional

h-index2

i101

Citations24

Works here3

06

15

23

Most cited in this library

Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing2006 · 17 citations
Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France2023 · 7 citations
Small French Wineries’ Export Strategies to China2015 · 0 citations

Works

3 shown

Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France

Springer eBooks·2023·4 authors·chapter

7citations

Small French Wineries’ Export Strategies to China

Journal of Management Research·2015·1 author·Open access

0citations

Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

Journal of Business Research·2006·3 authors

17citations