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April Kemp · Study

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April Kemp

10 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-3505-3159

h-index7

i105

Citations196

Works here10

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Most cited in this library

Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-192021 · 57 citations
The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom2018 · 49 citations
Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization2023 · 43 citations
Telling the tale: applying a strategic brand storytelling process for STP planning2021 · 14 citations
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS2020 · 12 citations

Works

10 shown

Direct selling party plans: communal sharing in the systems of provision

Routledge eBooks·2025·4 authors·chapter

0citations

Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training

Marketing Education Review·2025·4 authors

5citations

Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization

Business Horizons·2023·4 authors

43citations

Telling the tale: applying a strategic brand storytelling process for STP planning

Journal of Strategic Marketing·2021·4 authors

14citations

Direct selling party plans: communal sharing in the Systems of Provision

Journal of Wine Research·2021·4 authors

1citations

Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19

Journal of Marketing Education·2021·4 authors

57citations

THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS

Marketing Education Review·2020·4 authors

12citations

Special Issue Call for Papers: Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis

Journal of Marketing Education·2020·3 authors·other

8citations

Building authentic intercultural awareness in the business classroom

Journal of International Education in Business·2019·3 authors

7citations

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Journal of Marketing Education·2018·3 authors

49citations