S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Ashish Sinha · Study
Home
/
Author
Ashish Sinha
18 works
· latest 2023
· 6 institutions
cluster: provisional
ORCID 0000-0002-3165-4053
Works
18 shown
Impact of ESG distinctiveness in alliances on shareholder value
Journal of Business Research
·
2023
·
5 authors
·
Open access
44
citations
A Theory of Marketing’s Contribution to Customers’ Perceived Value
Journal of Creating Value
·
2022
·
3 authors
24
citations
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Journal of the Academy of Marketing Science
·
2022
·
4 authors
·
Open access
36
citations
Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals
Australasian Marketing Journal (AMJ)
·
2022
·
6 authors
·
editorial
·
Open access
47
citations
Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
Journal of Business Research
·
2017
·
4 authors
111
citations
A meta‐analysis of extremeness aversion
Journal of Consumer Psychology
·
2015
·
3 authors
88
citations
Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Marketing Science
·
2012
·
3 authors
24
citations
Is Extremeness Aversion Driven By Loss Aversion? Contrasting Reference Point Models of Durable Product Choice
ACR North American Advances
·
2012
·
3 authors
3
citations
Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms
Industrial Marketing Management
·
2011
·
3 authors
68
citations
Different determinants at different times: B2B adoption of a radical innovation
Journal of Business Research
·
2011
·
3 authors
51
citations
Measuring Customer Based Brand Equity Using Hierarchical Bayes Methodology
Australasian Marketing Journal (AMJ)
·
2008
·
3 authors
22
citations
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
Journal of Marketing Research
·
2008
·
3 authors
23
citations
Practice Prize Reports
Marketing Science
·
2005
·
7 authors
33
citations
An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention
Journal of Asia-Pacific Business
·
2004
·
2 authors
73
citations
The effect of multi-purpose shopping on pricing and location strategy for grocery stores
Journal of Retailing
·
2004
·
3 authors
193
citations
Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores
Journal of Retailing
·
2000
·
3 authors
189
citations
Understanding Supermarket Competition Using Choice Maps
Marketing Letters
·
2000
·
1 author
35
citations
The TQM Impact: A Study of Quality Managers' Perceptions
Quality Management Journal
·
1995
·
2 authors
66
citations