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Andrea Kähr · Study

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Andrea Kähr

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-7045-701X

h-index3

i103

Citations316

Works here3

16

18

24

Most cited in this library

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage2016 · 272 citations
The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer2018 · 32 citations
The Dark Triad of brand personality: Scale development and validation2024 · 12 citations

Works

3 shown

The Dark Triad of brand personality: Scale development and validation

Psychology and Marketing·2024·2 authors·Open access

12citations

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer

Journal of the Association for Consumer Research·2018·5 authors

32citations

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Journal of Marketing·2016·4 authors

272citations