S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Liqin Yu · Study
Home
/
Author
Liqin Yu
3 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0009-0008-9480-0362
Follow
Suggest an ORCID correction
h-index
3
i10
3
Citations
68
Works here
3
20
21
25
Most cited in this library
Similar or contrastive? Impact of product–background color combination on consumers' product evaluations
2020 · 43 citations
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
2021 · 15 citations
Bridging the digital divide: development and validation of a digital literacy scale for older adults in China
2025 · 10 citations
Works
3 shown
Bridging the digital divide: development and validation of a digital literacy scale for older adults in China
Humanities and Social Sciences Communications
·
2025
·
3 authors
·
Open access
10
citations
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
European Journal of Marketing
·
2021
·
4 authors
15
citations
Similar or contrastive? Impact of product–background color combination on consumers' product evaluations
Psychology and Marketing
·
2020
·
3 authors
43
citations