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Pallavi Dogra · Study

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Pallavi Dogra

6 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-1222-324X

h-index5

i104

Citations158

Works here6

15

21

22

23

Most cited in this library

Influence of augmented reality on shopping behavior2023 · 57 citations
An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA)2021 · 40 citations
The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy2022 · 26 citations
Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach2021 · 25 citations
Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach2023 · 9 citations

Works

6 shown

Influence of augmented reality on shopping behavior

Management Decision·2023·4 authors·Open access

57citations

Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach

International Journal of Internet Marketing and Advertising·2023·2 authors

9citations

The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy

Journal of Marketing Communications·2022·2 authors

26citations

Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach

Vision The Journal of Business Perspective·2021·3 authors

25citations

An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA)

Journal of Promotion Management·2021·2 authors

40citations

A Study of BPO Industry and Factors Influencing Employees Performance during Economic Slowdown

International Journal of Engineering and Management Research·2015·2 authors·Open access

1citations