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Lifu Li · Study
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Author
Lifu Li
7 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-7345-9782
Works
7 shown
Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour
Computers in Human Behavior
·
2024
·
1 author
19
citations
Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective
Journal of Entrepreneurship in Emerging Economies
·
2023
·
2 authors
12
citations
An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
Journal of Marketing Analytics
·
2023
·
3 authors
·
Open access
36
citations
Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives
Journal of Entrepreneurship in Emerging Economies
·
2022
·
2 authors
33
citations
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
Information Technology and People
·
2022
·
4 authors
85
citations
Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups’ Online-Startup Motivation
Entrepreneurship Research Journal
·
2021
·
2 authors
22
citations
Investigating factors affecting Chinese tertiary students’ online-startup motivation based on the COM-B behaviour changing theory
Journal of Entrepreneurship in Emerging Economies
·
2021
·
3 authors
31
citations